Code, cables, and curiosity that never fades.

I started with computers when I was 8 years old. It wasn't a phase — it was the beginning of a vocation. I grew up programming, breaking things to understand how they worked, and learning that most “impossible” problems are simply the ones nobody in the room has taken the time to solve.

I studied network engineering in Milan and earned the three top Cisco certifications: CCNA, CCNP and CCIE — the highest-level network certification Cisco offers, held by few engineers in Spain. By the time I was twenty, I was designing enterprise network infrastructure for Italian companies. Soon I realized that technical knowledge without business vision is an incomplete tool, so I started launching my own companies.

My first major field was digital marketing for Italian photovoltaic companies during the Superbonus 110% era. In a few years I built an operation generating qualified leads for dozens of installers nationwide. I learned that selling solar isn't about selling panels — it's about selling peace of mind, arithmetic and trust.

In 2012 I moved to Spain. I kept working as a senior IT consultant on complex projects: infrastructure migrations, security audits, custom development to automate processes large consultancies said couldn't be automated. At the same time I specialized in home and industrial automation — integrating KNX, Shelly, open-source stacks and custom code when the market didn't have what my clients needed.

In February 2020 I earned my ThePowerMBA with honors (Sobresaliente), covering business model innovation, lean startup, entrepreneurship & fundraising, leadership, digital marketing, finance & accounting and HR. It wasn't an academic whim: I wanted to speak the same language as my clients' CEOs without putting down the code.

After years advising photovoltaic installers in Spain, I decided it was time to build the company I'd always wished I could hire as a client. That's how A Todo Sol was born — today one of Spain's leading solar references: over 954 installations, 4.9★ on Trustpilot, in-house team with no subcontractors, working seven days a week. I run it as founder and managing director.

But that's not all. I still do what brought me here: senior IT consulting, custom software, audits and complex automation projects that others reject as too difficult. Recent projects include a military base in Madrid managing 550 fan coils with Airzone powered by solar surplus, full agricultural automation (irrigation, climate, monitoring) for an off-grid farm in the Murcia mountains, and industrial peak shaving for factories constrained by their contracted power.

On top of everything, sometimes I work at A Todo Sol as installation manager alongside my team. I have real competencies in low-voltage electrical work (230V), service connections, panels and everything on-site. I believe a consultant who's never gotten their hands dirty loses credibility when talking about projects they've never physically walked into.

I live in Alicante. I speak Spanish, English and Italian. If your project requires someone who understands code, electricity, business and people at the same time — let's talk.

Shall we talk?

Book a call, no strings attached.